Dear friends and family,
I have some big changes to announce today. I have made the VERY hard decision to wind down operations of my company, AB Co. (Audio Blood Media Inc.). The decision has been a personal and professional one, and not one that I have taken lightly.
I am so incredibly proud of the amazing work we were able to do together over the last 8 years. Myself and a lot of the team have grown up with this company and as we grow in to the next chapter of our lives, it only makes sense that some things must shift. We have accomplished way more than I ever expected when I started out at 18 years old and I owe a huge amount of our success and growth to all of YOU.
This has truly been a life changing and unforgettable experience. I am so honoured and humbled to have gotten this opportunity, and while I’m sad for this chapter to end and will forever be nostalgic (being the emo kid that I am), I am truly excited by what’s to come for us all individually and together. From starting out in my bedroom on Salem Ave. in Toronto calling media about some of my very first clients (Sneaky Dee’s, Dinosaur Bones, Canadian Music Week, Black Hat Brigade, Amos the Transparent, Make Your Exit, Clothes Make the Man to name a few), to getting to lead a team of 15+ staff, travelling the world for various conferences, moving in to our amazing office at Queen and Dufferin, and then eventually to NYC last year, the heart and soul of this company has been about community and supporting great talent. I am so indebted and appreciative to all the amazing clients gave us the opportunity to stay true to that intention and honoured by the many staff who spent hours invested in this dream of mine.
It is truly amazing what you can do when you put your mind to it and you are supported by an amazing community, and a relentlessly hardworking team. Truly. Somewhere between the unforgettable rooftop ragers, the all-night holiday parties, and the madness of Canadian Music Week x5 years, we built a living and breathing company that was equal parts fun and equal parts hustle. I don’t even know how it happened in retrospect, but I’m so glad that it did.
Thank you to every journalist who responded to one of our emails and wrote about our clients.
Thank you to every artist, brand, or event that brought us in to the fold and allowed us to collaborate.
Thank you to every sponsor who supported our parties and every venue who hosted them.
Thank you everyone who came out to see our artists and clapped and danced along (especially super supporters who have been at every party since day one).
Thank you to The Matches for inspiring a young-Sari and writing the song “Audio Blood” that helped establish our founding principles.
Thank you to the talented souls that contributed to Audio Blood Zine, the first incarnation of AB Co.
Thank you to our industry colleagues who helped us grow along the way.
Thank you to my dear friends and family who pitched in when they could and were understanding of my haphazard work hours and lack of communication.
Thank you to our amazing interns, volunteers, freelancers, and street teamers who went the extra mile to kill a campaign for our clients.
Thank you to our tireless advisors, lawyers, accountants, and investors who provided more support than I can ever even begin to thank them for.
Thank you to funding bodies like FACTOR, and more, who got behind us or our clients to take projects to the next level.
And most importantly, thank you to my team of staff. You have each taught me so much about myself, pushed me to exceed my personal limitations, and to become the best leader I could be. These lessons will prove valuable and crucial as I forge ahead in life. Whether you worked here for 5 months or 5 years, you were a very important piece of this puzzle.
So THANK YOU all. Thank you so damn much.
I am so lucky to have gotten to lead this pack. I look forward to what the future brings and I have no doubt we will get to work together in new and exciting ways!
To quickly address some of the nitty gritty details:
We will be slowly winding down operations over the next 2 months with all of our active campaigns wrapping up by September 15, 2016. We won’t be taking on any new projects at this time. Each of the team members will be taking a chance to refresh and pursue their various callings and we are so excited for their future endeavours. My contact info will remain the same. I will continue to manage HIGHS and be involved with Women in Music as personal projects. We will move out of out NY and TO offices around August 15th and post updated mailing addresses on our website.
To close things off, I find this TS Eliot quote quite fitting:
TO MAKE AN END IS TO MAKE A BEGINNING.
It is the end of an era, my friends. But what a great era it was!
Love you forever,
As an add on – thank you Billboard for this piece on AB Co. Read here 🙂